What is Bounce Rate?
Bounce rate is the percentage of visitors that exit your site on the same page they entered from, without exploring your site further. In other words, it’s the percentage of single-page visits.
Bounce rate is an extremely useful metric since it highlights the pages on your website that are under-performing and need attention.
What causes a high bounce rate?
Perhaps your content wasn’t relevant to your visitor’s search query or they found your site difficult to use or too slow to load. Too many ads and popups can frustrate visitors and turn them away.
Bounces can also result from your visitors finding exactly what they were looking for. For example, a high bounce rate on your Contact Page can be regarded as a positive sign that your visitors are finding your contact details quickly.
How do I check my bounce rate?
Statcounter lets you track your bounce rate for every page on your website. To get started, create an account, add the Statcounter code to your website and go to the Reports section. In the Pages widget, select the Entry tab and then View Report. Bounce rates vary by industry but as a general guide, a bounce rate of under 25 % is excellent, between 26 % and 45 % is good but may need attention and over 45 % definitely needs improvement.
How do I improve my bounce rate?
Speed up your page load time
Boost your website usability
Works on your favourite platforms
We have easy to follow installation guides for over 70 popular website platforms and editors.